Founded by country music icon Toby Keith and brand development specialist Jeff Williams in January 2023, THE BIGFOOT BRAND® is the definitive name in Sasquatch-inspired products.
With a foundation built on exclusive, custom artwork and authentic storytelling, THE BIGFOOT BRAND® is committed to serving the millions of outdoor enthusiasts, campers, and cryptid fans who believe in the legend — and live for the wild.
From premium outdoor apparel and snacks to camping gear and hard-to-find Bigfoot collectibles, our evolving product line is sold nationwide through Amazon and a growing network of trusted retail dealers.
As the leader in Bigfoot lifestyle goods, our mission is simple: build the most respected brand in the world of Sasquatch. Accept no imitations — THE BIGFOOT BRAND® is a registered trademark and the original name behind the legend.